For "100% PURE," we developed a brand identity that boldly blends traditional narco-culture fonts with modern, light colors. The packaging design takes its cue from the aesthetic of a cocaine package, featuring bottles wrapped in craft paper and filled with corn starch. This design approach creates a striking and memorable presence, setting the brand apart with its unique and unconventional appeal.
Each product in the "100% PURE" line—Mexican, Bolivian, and Colombian—boasts a distinct label design. The Mexican variant, with its bright pink hue, features a scorpion; the Bolivian label, in vibrant mint green, highlights a coca leaf; and the Colombian version, in bold cyan, displays a traditional Colombian hat. These labels not only differentiate each product but also forge a strong cultural connection, enhancing the brand's identity and resonance in the market.