Brand Refresh
This is a brand refresh from Anzeztro, a premium singani infused with coca leaves.
The visual and communicative elements reflect Andean culture through motifs such as Huiracocha, depicted in the gateway of the sun, the puma concolor, and the Tarija mountains which nurture the muscat of Alexandria grapes used in this singani. The brand embodies tradition and pride, along with luxury and elegance.
Huiracocha, the sun god of the pre-hispanic Andean culture, especially in the Inca region.
The inclusion of the Huiracocha symbol not only pays homage to the divine influence revered by the ancient Andean people, but it also imbues the label with a profound sense of authenticity and connection to its origins.
This sacred imagery elevates the drink to more than just a product, it becomes a bridge to the past, a celebration of culture and a reflection of timeless Andean values.
The mountain symbol: Tarija’s guardians of the vineyards.
For Anzeztro the landscape of Tarija plays a vital role in the product’s story and essence. To honor this connection, we created a unique symbol representing the mountains of Tarija, which rise proudly over the vineyards where the grapes for this prestigious Singani are cultivated.
Puma concolor, the andean spiritual guide.
We incorporated the Puma Concolor, a symbol of strength, protection, and spiritual guidance within Andean culture. The decision to place this powerful figure honors the ancient spiritual beliefs of the region.
Label Redesign
The new label design for Anzeztro Premium Singani ensures the label fits perfectly with the unique shape of the bottle, enhancing its visual appeal and shelf presence.
Inspired by rich Inca heritage, we have adorned the label with intricate Inca ornaments, adding a layer of cultural depth and sophistication. These elements not only elevate the brand’s aesthetic but also tell a story of tradition and authenticity.
The redesigned label for Anzeztro exudes personality and elegance, reflecting the premium quality of the singani inside. This meticulous attention to detail and cultural homage ensures that Anzeztro stands out as a distinguished choice for discerning connoisseurs. Experience the refined blend of tradition and modernity with Anzeztro Premium Singani.
